![make visuals great again 2.0 make visuals great again 2.0](http://www.gtamodding.fr/download/mods/1437418734/cover.jpg)
(Note that for powerpoint presentations, maintain consistency in color and font, but not necessarily in slide layout, as current powerpoint trends have moved away from lock-step template consistency.)Ĭonsider the following characteristics that help create visual consistency in a communication: Uniformity helps an audience understand what to expect and better prepares them to engage with your message, especially if your message is delivered in a medium that uses a lot of print. For example, this page on effective visual images looks lot like the other pages in this text. Maintain the same font, base colors, heading colors, and types of images throughout a presentation or written document. For example, if the point of your communication is to show that sales have gone up 22 percent over last year, your graph should feature that information, and nothing about expenses, employee turnover, or gross margin, even if you intend to make points about those concepts later on. pertinent information – Include only information you need to highlight in the visual.In general, paper documents may use standard serif fonts (e.g., Times New Roman), while online documents use sans serif fonts (e.g., Calibri, Ariel). Choose a font that’s easy to read, such as one of the many discussed by author John Wood in his blog for the American Writers & Artists, Inc. website. easy-to-read fonts – Fancy lettering slows your reader down.Visuals that represent a company should adhere to that company’s color scheme.
![make visuals great again 2.0 make visuals great again 2.0](https://venturebeat.com/wp-content/uploads/2018/06/RenderedImage-2.jpeg)
Images that illustrate positive information may use bolder colors than images that illustrate more solemn information. appropriate colors – If you have a pie chart or a graph, it helps to use obviously contrasting colors (e.g., red, yellow, blue) for ease of reading (as opposed, for example, to making each piece is a different shade of green).Blurred images that are not intentional, and do not have a clear focal point, may be difficult to absorb. sharp images – There should be a sharp, clearly delineated focal point.persuasiveness: visuals should inspire increased understanding and, in some cases, an emotional bond with the content they enhance.There’s also an additional characteristic of effective visuals: relevancy: visuals should make sense as a part of the whole communication and clearly illustrate their concepts.consistency: visuals should generally maintain a uniform look and feel within one presentation or document visuals representing a company should maintain consistency with that company’s brand.clarity: visuals should be clear, clean, and simple.Visuals need to adhere to all of the characteristics of effective communication, and particularly the following: The following video emphasizes the importance of visual communication in business. When listening to an oral presentation, 50 percent of an audience may be persuaded by the language alone, but that number increases to 67 percent when the presentation features visuals.But do they help you make a point, create a convincing message, or sell an idea? Yes: įrom this, we know that visuals can make your communication easier to access and understand. Facebook audiences are 651 percent more likely to engage with a post if it includes an image, compared with posts that don’t.People are 80 percent more likely to engage with content when it features color visuals.People follow written directions 323 percent better when images accompany instructions.Only 70 percent of people reading labels on medicine containers understand the instructions when they are written in text form, but that understanding increases to 95 percent when the text is accompanied by images.
![make visuals great again 2.0 make visuals great again 2.0](https://i.ytimg.com/vi/CZEPViOowaY/maxresdefault.jpg)
Many studies have been done on the impact of visuals, with results such as those below: Visuals make your communication noticeable. Often, your message can be more clearly understood by incorporating visuals, as visuals attract attention and engage your audience. The weather report shows you a rain cloud, and you grab your umbrella without a second thought. For example, the word “STOP” is a fairly easy word, but a red light or octagonal sign removes the need for any words at all. A simple visual can take the place of many words. In addition to the directions of “go north” or “turn right on Main Street,” if your directions included a map, then you know how helpful it is when you have a visual representation of information.
![make visuals great again 2.0 make visuals great again 2.0](https://i.ytimg.com/vi/mE6H58U62xE/mqdefault.jpg)
Think about the last time you asked for directions to a location.